Connecting the dots. Bridging the Gap Between Vision and Execution

About Me

As a design practitioner, I specialize in product and design strategy, focusing on AI and machine learning applications. My expertise lies in bridging the gap between innovative technology and human-centered design to create transformative digital experiences that drive business growth and user satisfaction.

Background

I'm certified as a Design Thinking practitioner by Stanford's d.school. I have developed expertise in AI and ML through executive leadership training at MIT and an MBA from the University of Florida. Additionally, I am certified as an Agile Product Manager and UX Designer. As an enterprise trainer at General Assembly, I share my product management and design knowledge to help develop the next generation of industry leaders.

Product Strategy: The Roadmap to Success

Product strategy is the high-level plan outlining how a company's products will achieve its business goals and create customer value. It encompasses:

1. Vision and goals: Defining the long-term vision for the product and setting specific, measurable objectives.

2. Market positioning: Identifying target markets, customer segments, and competitive landscape.

3. Value proposition: Articulating the unique benefits and features that differentiate the product from competitors.

4. Roadmap: Planning the product's evolution, including feature prioritization and release schedules.

5. Business model: Determining how the product generates revenue and contributes to the company's overall strategy.

I understand that an effective product strategy is essential for any successful venture. It involves creating a vision that aligns business goals with user needs and mapping out a clear path from concept to market dominance. My approach to product strategy includes market positioning, value proposition development, and strategic road mapping to ensure that every product meets and exceeds user expectations and business objectives.

Design Strategy: Bringing Vision to Life

Design strategy focuses on how design principles and methodologies can be leveraged to create products that are functional, delightful, and meaningful to users. It includes:*

1. User experience (UX) principles: Establishing guidelines for creating intuitive, efficient, and enjoyable user interactions.

2. Visual identity: Developing a consistent visual language that aligns with the brand and enhances the product's appeal.

3. Design systems: Creating reusable components and patterns ensures consistency across products and platforms.

4. Research methodologies: Implementing user research techniques to inform design decisions and validate assumptions.

5. Innovation processes: Fostering a culture of creativity and experimentation in design thinking.

In my work, design strategy turns product vision into tangible, enjoyable user experiences. This includes creating consistent design systems, setting user experience principles, and using research methods to guide every design choice. My design strategies ensure that products work perfectly and connect with users emotionally, building loyalty and encouraging use.

Digital Transformation: The Imperative for Modern Business

In today's fast-evolving digital environment, I believe in promoting a culture of product and design within organizations of all sizes. This is essential for driving digital transformation and alignment, allowing businesses to remain adaptable, creative, and user-centric. By integrating product and design into their fundamental operations, companies can more effectively adapt to change, anticipate user needs, and establish sustainable competitive advantages.

Impact

I’ve worked with some of the most prominent industry leaders and innovators. My portfolio includes transformative work for tech giants such as Apple, Google, and Twitter; telecommunications leader T-Mobile; healthcare innovators Anthem and Pfizer; and forward-thinking companies across various sectors, including Aptiv, Royal Caribbean, Disney, Deloitte, McKinsey, and Expedia.

Thought Leadership and Frameworks

Beyond my client work, I write about product and design strategy. My Substack newsletter offers invaluable insights into the intersection of design, technology, and business strategy through the lens of two of my favorite product-market-fit frameworks.

- DVFU (Design Value Framework for Users): A comprehensive approach to measuring and maximizing the value of design in digital products.

- WMBT (What Might Be True): An innovative method for exploring potential futures and their product and design strategy implications.

Using these frameworks helps teams think more critically and creatively about their product and design challenges.

My unique blend of strategic thinking, design expertise, and technological insight positions me at the forefront of the AI-driven design revolution. Whether you're a startup looking to disrupt or an established company aiming to innovate, I offer the strategic vision and practical expertise to help you succeed.

Known For Design Thinking, Systems Thinking, JTBD, Lean methodology, and Agile delivery. AI/ML

Work

Artificial Intelligence Use Cases

• Develop product strategy use cases to leverage the power of AI
• Partner with clients to identify how AI can enhance existing products and services or enable entirely new offerings
• Discover strategic opportunities for AI innovation

Product Strategy

• Lead end-to-end product strategy, From discovery to design to delivery
• Leverage design thinking, lean startup, and agile methodologies
• Help clients imagine, prototype, and launch new AI-driven products

Design Strategy

• Craft comprehensive design strategies that align with product goals and business objectives.
• Develop user-centered design frameworks that enhance product usability and user satisfaction.
• Conduct user research and usability testing to inform design decisions and validate concepts.
• Integrate AI and ML capabilities into design processes to create more intelligent and adaptive user experiences.
• Lead design sprints and workshops to foster innovation and collaborative problem-solving
• Establish UX/UI guidelines that reflect brand identity and improve overall user engagement.
• Implement data-driven design practices to continuously improve product performance and user satisfaction.

Let's Chat

Let's see how we nail this project.